Home/Insights & News/Growth
Enquiries are perishable
When a potential customer reaches out, they're usually contacting two or three businesses at once. The first to respond professionally wins the work more often than not. An enquiry that sits unanswered for 48 hours isn't a warm lead — it's a job your competitor just booked.
The maths nobody does
If your average job is worth £400 and you miss just two enquiries a week, that's over £40,000 of potential revenue a year — before you count repeat business and referrals. Most businesses never see this number because missed enquiries are invisible: there's no record of what never happened.
Why they get missed
Enquiries arrive everywhere — web forms, phone calls, emails, WhatsApp messages, even Facebook comments. When there's no single place they all land, things slip. A voicemail on a personal mobile. A form notification that went to junk. A message someone meant to reply to after lunch.
The fix is boring — and it works
Capture every enquiry in one system, assign an owner automatically, and set a follow-up reminder the moment it arrives. Businesses that do this don't just respond faster — they can finally see their pipeline, forecast next month's work, and stop guessing where the next job is coming from.
See how TedOps AI puts this into practice.
Book a short demo and we'll show you on workflows like yours.
Book a DemoWe value your privacy
We use strictly necessary storage to make this site work. With your consent we also use analytics cookies to understand how the site is used. You can accept, reject or customise optional cookies — and change your mind at any time via Cookie Settings in the footer. See our Cookie Policy.