TED Ops AITechnology. Efficiency. Decisions.
Customer segmentation dashboard with audience breakdown charts

Customer
Segmentation

Segment. Target. Personalise. Grow.

Home/Platform/Customer Segmentation

01·Platform / Customer Segmentation

Know Exactly Who
Your Customers Are.

TedOps AI groups your customers automatically using the data you already hold — so every campaign, offer and follow-up lands with the people most likely to respond.

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TEDOpsAI

Customer Segments

New Segment

12,480

Total Customers +9%

14

Live Segments

£412k

Top Segment Value +18%

86

At-Risk Accounts -12%

Customers by Segment

High value1,240
Repeat buyers3,180
Service due656
Lapsed 6m+912
At risk86

Revenue by Segment

JanMarJun
02· The Challenge

The cost of treating
every customer the same.

Everyone gets the same message

Without segmentation, promotions go to customers they'll never suit.

Lists are always out of date

Manually exported segments age the moment they're created.

Best customers go unnoticed

High-value and at-risk accounts hide inside one big list.

Guesswork drives campaigns

Decisions rely on gut feel rather than real customer behaviour.

Opportunities get missed

Renewals, upgrades and lapsed buyers slip through unnoticed.

Segments that build themselves

Live groups update automatically as customer data changes.

Sharper targeting

Reach customers by value, behaviour, lifecycle and service history.

More from every customer

Spot renewal, upsell and win-back opportunities before they pass.

03· How It Works

How TedOps keeps
segments working.

1

Unify Customer Data

Sales, service, finance and engagement history in one record.

2

Define Your Segments

Filter by spend, products, location, activity or lifecycle stage.

3

Keep Them Live

Membership updates automatically as customer behaviour changes.

4

Act on Insight

Feed segments into campaigns, journeys and sales follow-up.

TEDOpsAI

Segment: High Value

Filters appliedSpend · Recency · Region4
MembersUpdated just now1,240
Avg. lifetime value+18% vs. base£8,420
Open opportunities£212k pipeline64

Send Campaign to Segment

See TedOps in action.

Discover how Customer Segmentation helps you target the right people with the right message, every time.

04· Built for Every Team

Segmentation for every team.
Marketing. Sales. Service. Directors.

Live segment builder

Combine filters across every part of the customer record.

AI-suggested segments

Ask Ted surfaces groups worth targeting automatically.

Lifecycle stages

Track customers from new lead to loyal advocate.

Value-based grouping

Identify your highest-value and highest-potential accounts.

At-risk alerts

Get notified when valuable customers show signs of churn.

Segment performance

Compare revenue, margin and engagement across groups.

One-click activation

Push any segment straight into a campaign or journey.

Single customer view

Every interaction feeds the same unified profile.

05· Security & Trust

Operational control you can trust.

Role-based access

Control who can view and use customer data.

GDPR-ready

Consent and communication preferences respected in every segment.

Tenant isolation

Your customer data stays secure and separate.

Audit trail

Every change to customer records is tracked.

06· Ready to grow?

Turn one big list into
audiences that convert.

Use TedOps AI to segment customers by value, behaviour and lifecycle — and act on every opportunity before it passes.

TEDOpsAI

Segment Insights

Lifecycle Stages

New486
Active6,240
Loyal2,180
At risk86

Value Growth

JanMarJun

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